LinkedIn is a fantastic platform for networking with professionals in your industry. However, if you’re serious about growing your network and building meaningful relationships, you need to take advantage of all the tools at your disposal. One such tool is LinkedIn Sales Navigator, which offers a range of features specifically designed to help sales professionals expand their network and connect with potential clients.
In this post, we’re going to explore 5 ways you can leverage Sales Navigator for networking on LinkedIn:
1. Use Lead Recommendations to Find Relevant Prospects
Sales Navigator’s “Lead Recommendations” feature uses advanced algorithms to suggest potential prospects based on factors such as your search history, your profile, and your activity on LinkedIn. This can be a great way to discover new people to connect with who are likely to be interested in your products or services.
2. Leverage the Saved Accounts Feature to Keep Track of Important Companies
If you’re targeting specific companies or industries, Sales Navigator’s “Saved Accounts” feature can be a lifesaver. It allows you to save a list of accounts and receive updates on their activity, including when new employees join the company, when they publish content, and when they post jobs.
3. Use the TeamLink Feature to Connect Through Mutual Connections
One of the best ways to connect with someone on LinkedIn is through a mutual connection. Sales Navigator’s “TeamLink” feature allows you to see who in your network is connected to a particular prospect, and even request an introduction. This can be a great way to break the ice and start building a relationship.
4. Use the Advanced Search Filters to Refine Your Search Results
LinkedIn’s basic search functionality is great, but Sales Navigator takes things to the next level. With advanced search filters, you can refine your search results based on factors such as job title, company size, industry, and more. This can help you find the exact people you’re looking for, and avoid wasting time on irrelevant results.
5. Utilize the CRM Integration to Track Your Interactions with Prospects
Finally, Sales Navigator integrates with popular CRM systems such as Salesforce and HubSpot, allowing you to track your interactions with prospects and keep all your sales data in one place. This can be incredibly valuable when it comes to nurturing relationships over time and measuring the effectiveness of your outreach efforts.
Sales Navigator is a powerful tool for networking on LinkedIn, and there are many ways to leverage its features to expand your network and build meaningful relationships. Whether you’re using Lead Recommendations to discover new prospects, or TeamLink to connect through mutual connections, Sales Navigator can help you take your networking efforts to the next level.
Need some help getting started? We have just the thing for you! Learn more about the Sales Navigator Bootcamp by Evyrgreen Networking!
If you want to learn more about our other courses and coaching programs, set up a strategy session here: www.evyrgreen.com/talktous. We would love to help you get more out of LinkedIn! For more helpful articles, check out the rest of our blog.
P.S. Our CEO, Joe Apfelbaum, is always sharing valuable tips and tricks on LinkedIn. Send him a connection request and tell him the Evyrgreen blog sent you! Joelinkedin.com