Things that did not get us results like: handing out business cards at events, trying to be transactional, or pitching people that are not interested.

Once we mastered offline networking, we noticed that Microsoft invested $26.2 billion to purchase LinkedIn, the world’s largest professional social network, and we saw so many changes on the platform.

LinkedIn went from a directory of professional connections to a content marketing platform and became a networking tool that allowed us to get new clients for our marketing agency, Ajax Union.