When it comes to expanding your professional network, generating leads, and driving business growth, LinkedIn is an invaluable platform. Two popular options for sales professionals and business users are LinkedIn Sales Navigator and LinkedIn Premium.
But how do you choose between them? In this blog post, we’ll compare the key features and benefits of LinkedIn Sales Navigator and LinkedIn Premium to help you make an informed decision about which option is the best fit for your needs.
Exploring LinkedIn Premium
LinkedIn Premium offers a range of features and benefits that go beyond Sales Navigator’s sales-focused functionality. It caters to professionals seeking broader networking opportunities, career advancement, and personal branding. Let’s take a closer look at its key features:
1. InMail Credits
Similar to Sales Navigator, LinkedIn Premium provides a certain number of InMail credits each month. This allows you to send direct messages to any LinkedIn member, helping you connect with industry leaders, influencers, or potential collaborators.
2. Enhanced Profile Visibility
With LinkedIn Premium, you have access to additional profile visibility features such as the ability to see who viewed your profile, expanded search results, and the option to display a premium badge on your profile. These features can help you attract more attention and establish your professional presence.
3. Learning and Development
LinkedIn Premium includes access to LinkedIn Learning courses, which cover a wide range of professional topics. This feature allows you to continuously develop your skills and stay ahead in your industry, making it beneficial for ongoing career growth.
Understanding LinkedIn Sales Navigator
LinkedIn Sales Navigator is a powerful tool designed to help sales professionals identify and connect with the right prospects. It offers advanced search capabilities, personalized insights, and lead recommendations to streamline the sales process. Let’s explore its key
1. Advanced Lead and Account Search
Sales Navigator allows you to perform advanced searches to find ideal prospects based on criteria such as job title, industry, location, and company size. This targeted approach can significantly enhance your lead generation efforts.
2. Lead Recommendations
Sales Navigator provides recommendations for leads based on your saved leads, connections, and activities. This feature helps you discover new prospects who are relevant to your sales goals, enabling you to expand your network effectively.
3. InMail Messaging
One standout feature of Sales Navigator is the ability to send InMail messages to LinkedIn members, even if you’re not connected. InMail allows you to reach out to decision-makers and engage in personalized conversations, giving you a higher chance of building meaningful relationships.
Which Option is Right for you?
Choosing between LinkedIn Sales Navigator and LinkedIn Premium depends on your specific goals and priorities. Consider the following factors:
1. Sales Focus
If your primary objective is sales prospecting, lead generation, and engaging with decision-makers, LinkedIn Sales Navigator is the ideal choice. Its advanced search capabilities, lead recommendations, and InMail messaging features are tailored for effective sales outreach.
2. Networking and Personal Branding
If you’re looking to broaden your professional network, increase profile visibility, and invest in personal branding, LinkedIn Premium can be a valuable asset. Its enhanced profile visibility, InMail credits, and access to LinkedIn Learning can help you establish yourself as an industry expert.
3. Budget Considerations
Both LinkedIn Sales Navigator and LinkedIn Premium come at different price points. Evaluate your budget and the value you expect to derive from the features offered by each option. Consider whether the potential return on investment justifies the cost for your specific use case.
LinkedIn sales navigator and LinkedIn premium
They both offer distinct features and benefits that cater to different professional needs. If you’re primarily focused on sales and lead generation, Sales Navigator provides targeted features and insights to help you connect with the right prospects.
On the other hand, if you’re looking to expand your network, increase profile visibility, and invest in personal development, LinkedIn Premium offers a broader range of features. Consider your goals, priorities, and budget to make an informed decision about which option is the best fit for you.
Looking to learn more about Sales Navigator? Download our guide, the “10 Benefits of Sales Navigator” today to learn how Sales Navigator can impact your business! If you’re interested in becoming a Sales Nav pro, check out the Sales Navigator Bootcamp by Evyrgreen Networking!
If you want to learn more about our other courses and coaching programs, set up a strategy session here: www.evyrgreen.com/talktous. We would love to help you get more out of LinkedIn! For more helpful articles, check out the rest of our blog.
P.S. Our CEO, Joe Apfelbaum, is always sharing valuable tips and tricks on LinkedIn. Send him a connection request and tell him the Evyrgreen blog sent you! Joelinkedin.com