Prospecting is the first step of the sales process. So what is prospecting? Prospecting from a sales point of view is the action of looking for potential customers to sell to. Being good at prospecting can do wonders for your sales process such as increasing your sales profits, helping you attain your quota, and boosting your customer win rate to name a few.
You may have heard of LinkedIn premium which is an upgrade from a basic LinkedIn account. Premium gives you access to features such as advanced search and the ability to see who’s viewed your profile.
LinkedIn Sales Navigator is an upgrade from LinkedIn premium. It’s specifically designed for business owners and sales professionals to use its tools to do research on potential leads to help you with various sales tasks such as prospecting.
At Evyrgreen, we’re hosting a live 6-week Sales Navigator Bootcamp designed to teach you everything you need to know about this tool so you can grow your business.
In this article, we’re going to talk about the main reasons you should be using Sales Navigator for your prospecting.
Use alerts to track your prospects' activity
With LinkedIn Sales Navigator, you can see your prospects’ activities such as if they changed careers or job industry, got promoted, if they viewed your LinkedIn profile, and more through LinkedIn’s alerts feature.
Knowing this information can allow you to adjust and tailor your sales strategy and targeting in a way that increases your sales revenue.
If someone viewed your profile, then they may be potentially interested in building a relationship with you or in the service that you offer. Knowing this, you could make the active decision to reach out to that person starting the relationship which can hopefully lead to something more productive down the line.
Knowledge is power and by having this information at hand, you can use it to make better-pitched sales, and learn about industry trends your prospects are moving towards, the possibilities are endless.
If you want to learn how to better enable your sales by tracking your prospects’ activity with alerts on LinkedIn Sales Navigator visit our website to learn more.
Use InMail to bolster your communication
If you want to stand out from the crowd and the hundreds of connections your prospects have on LinkedIn then consider using LinkedIn InMail.
LinkedIn InMail is a premium tool on LinkedIn that allows you to message people who aren’t directly connected with you. With Sales Navigator, you get a monthly allowance of InMail credits you can use to message the clients you want to reach out to.
InMail is a great tool you can use for your prospecting and lead generation efforts. No need to make a connection with your prospects before you begin your pitch. Instead, craft your message and send it straight away.
Another benefit of InMail is that it’s proven that InMails have a much higher average open rate and click rate when compared to regular LinkedIn messages.
To learn how to get the most out of LinkedIn InMail, join our Sales Nav Bootcamp today to learn the best strategies you can use for prospecting on LinkedIn.
Use lists to organize your prospects
Sales Navigator lists allow you to organize your prospects however you see fit. Whether it is looking at client companies or individual prospects, lists can help your sales process in a number of ways such as:
- Organizing your contacts to make outreach more seamless
- Share notes about prospects between your sales team
- Export lists to collect important information about your prospects such as email addresses and phone numbers
Being able to share information about prospects between your sales team can help you all collectively build better relationships with your prospects. If you are forwarding a prospect to another team member, being able to share notes and interaction history between each other can save you valuable time as well as make the relationship-building process easier for that next team member.
Find more prospects with Sales Navigator Search
LinkedIn’s Advanced Sales Navigator Search gives you access to prospects’ information that you can use for your prospecting. You can use this tool to see how your connections are linked to potential leads, helping you find other opportunities and people to sell to. Filters are also available so you can narrow down and find the right prospects you want to focus on based on criteria such as company size, job title, or region.
If your sales team also uses email marketing, then LinkedIn Sales Navigator can be invaluable for you. With LinkedIn Sales Nav, you use the Sales Navigator Search features and export the list you built and use them with other software to get the emails of your prospects so you can reach out to them. LinkedIn Sales doesn’t just help your LinkedIn outreach, it can also enable other forms of outreach such as email marketing in this case.
LinkedIn Sales Navigator is a powerful tool with multiple uses that can help bolster your sales process such as with prospecting.
If you want to make full use of LinkedIn Sales Nav for your prospecting needs, then register for our Sales Navigator Bootcamp. Hurry fast as we have limited availability. To learn more about what is included in our Bootcamp visit here: https://evyrgreen.com/sales-navigator-bootcamp/
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