In today’s competitive business environment, sales professionals need every advantage they can get. One powerful tool that can help you maximize your sales potential is LinkedIn Sales Navigator.
This advanced version of LinkedIn is specifically designed for sales professionals and provides a wide range of features and tools to help you generate leads, build relationships, and close more deals.
In this article, we’ll take a look at the top 8 ways LinkedIn Sales Navigator can help you maximize your sales potential.
1. Advanced Lead Generation
Sales Navigator provides advanced search filters, allowing you to find the right prospects and leads more easily. You can save search results and receive notifications when new leads that match your criteria join LinkedIn!
Sales Nav also has a Lead Recommendations feature that will suggest leads that are most likely to be interested in your product or service based on their LinkedIn activity and profile information.
Cut down your prospecting time and quickly discover the right people at your target accounts with suggestions customized for you.
2. Team Collaboration
Have a large sales team that needs to stay in the loop?
Sales Navigator’s TeamLink feature allows your sales team to collaborate and share leads and accounts, making it easy to work together to pursue new business.
3. Improved Account Targeting
Sales Navigator’s Account Targeting feature allows you to identify key decision-makers at specific companies, giving you a better chance of making a successful sale.
With this feature, you can target specific accounts and see information such as company size, location, industry, and more. This information can help you to identify the most promising accounts and target them with a tailored sales approach.
You can also see insights about the decision makers such as their job title, seniority, and even their recent activity on LinkedIn, giving you valuable insights that can help you personalize your sales approach!
4. Customizable News Feed
With Sales Navigator, you can create a customized news feed of industry updates and content relevant to your target market, allowing you to stay on top of the latest trends and identify potential new leads.
If you’re looking to stay ahead of the competition and improve your thought leadership, this is the way!
5. Advanced Messaging
Having trouble getting a response? Have someone you’ve been trying to reach out to but they won’t accept your request?
Using Sales Navigator’s InMail feature you can send messages to individuals outside your network and receive priority delivery, increasing the chances of getting a response. Compared to email, LinkedIn InMail has a significantly higher open rate!
Sales Nav also provides you with a higher number of InMails per month than the standard LinkedIn account, giving you more opportunities to reach out to potential leads.
Remember, when using InMail, it’s important to keep in mind that the recipient may not be familiar with you, so be sure to personalize your message and explain why you’re reaching out! Show that you’ve done your research on the recipient and that you understand their needs.
6. Detailed Analytics
Reporting is crucial when it comes to sales. Lucky for you, Sales Navigator provides detailed analytics on your account, including data on how many leads you’ve contacted, how many have viewed your profile, and more.
This information can help you to identify what’s working and what’s not, allowing you to adjust your sales strategy accordingly.
For example, you can see which leads are most engaged with your profile, which can help you to identify the leads that are most interested in your product or service. You can also see which leads have viewed your profile multiple times, which can be an indication that they’re interested in what you have to offer.
7. CRM Integration
Sales Navigator integrates with a variety of CRM systems. Yes, you heard that right!
You can integrate your Sales Navigator account with your CRM. This makes it easy to manage leads, accounts, and deals from one place.
Integrating Sales Nav saves sales professionals an insane amount of time and effort, allowing them to focus on selling instead of data entry.
8. Advanced Lead Insights
Sales Navigator allows you to see leads’ activity, such as the pages they visit, the groups they belong to, and their recent activity on LinkedIn, giving you valuable insights that can help you personalize your sales approach.
In conclusion, LinkedIn Sales Navigator can help you generate more leads, build more meaningful relationships, and close more deals. Whether you’re a seasoned sales professional or just starting out, Sales Navigator is a powerful tool that can help you maximize your sales potential.
Want to learn how to turn prospective customers into clients using Sales Navigator? Evyrgreen can help! Learn more about the Sales Navigator Bootcamp by Evyrgreen Networking!
Download our free guide on the 10 benefits of Sales Navigator here: https://www.evyrgreen.com/10-benefits-of-sales-nav/
If you want to learn more about our other courses and coaching programs, set up a strategy session here: www.evyrgreen.com/talktous. We would love to help you get more out of LinkedIn!
P.S. Our CEO, Joe Apfelbaum, is always sharing valuable tips and tricks on LinkedIn. Send him a connection request and tell him the Evyrgreen blog sent you! Joelinkedin.com