As we all know, social media allows us to connect with others and build relationships and share our personalities. But selecting the right platform that will help you reach your goals is key.
And if you’ve navigated here, you’re most likely interested in learning more about reaching a professional audience via LinkedIn. But what makes LinkedIn better than other social media platforms when it comes to connecting with like-minded professionals?
Keep reading to find out why you should use LinkedIn over Facebook, Instagram, or Twitter to build more meaningful, professional connections.
1. More People with a Business Mindset
The main difference between LinkedIn and other social media platforms is the mindset of its users. Facebook, Instagram, and Twitter, while great at connecting you with others, its primary goal is to provide entertainment. People who are logging on these platforms are mindlessly scrolling, looking at videos, and checking in on what their friends are up to.
They are more so looking for an escape from their daily lives, and we can all guess they probably are looking for a breather from their jobs. This is why promoting your business or services on these platforms might not be received well.
Whereas people on LinkedIn are scrolling with a purpose. They are looking for valuable content that will help them in their professional lives. This also means that they are more likely to be qualified for your business as a lead.
2. More Qualified Leads
As we touched on above, people on LinkedIn are in a business mindset, meaning that they are looking for ways to improve their professional life and will be more receptive to your messages about connecting and building their network.
When someone connects with you on LinkedIn, downloads your whitepaper, or fills out a lead form, they are more likely to stay connected and less likely to unsubscribe from your emails if you prove to be of value to them.
3. Access to Professional Tools
Unlike other social platforms, LinkedIn is a professional network, meaning there are more tools and options available for prospecting and growing your business. For example, LinkedIn offers Sales Navigator, which is an efficient sales prospecting tool that helps you easily allow sales professionals to build and maintain relationships with their buyers at scale.
4. More Opportunities to Build Your Brand
If you’re an entrepreneur looking for more leads and referrals for your business, you NEED to be active on LinkedIn. Compared to other platforms like Facebook and Instagram, your profile is more personal. You’re more likely to share personal events and images with people who are close to you or know you in real life. Whereas LinkedIn, it’s strictly professional, making it easier to build your brand. Your LinkedIn profile is the home to your personal brand. Your content, engagement, and networking efforts will attract people to your profile. And if it’s optimized correctly, it’ll take it from there!
Check out our other blog on how to create a professional LinkedIn profile!
5. Easier to Build Trust
Based on our other points, you can probably gather that people are more likely to trust others on LinkedIn compared to Facebook, Instagram, or Twitter. Since people know that LinkedIn is a space for professional growth, they feel more trusting of those who reach out to them because they have the same business mindsets.
Unlike Facebook, Instagram, or Twitter, you won’t find a bunch of toxic comments or controversial conversations happening on LinkedIn. People on LinkedIn are inspiring and encouraging and want to build meaningful relationships, professionally.
Different types of relationships can be formed on different networks, but LinkedIn has clearly established itself as the professional network. LinkedIn can facilitate and improve relationships for both professionals and businesses in ways that other networks just cannot.
If you want to learn more about leveraging LinkedIn, visit Evyrgreen Networking. We would love to help you get more out of LinkedIn!
Also, check out our LinkedIn Accelerator Training to learn how to use LinkedIn to get qualified leads for business!
If you want more tips on how to leverage LinkedIn for your business, check out our 7 LinkedIn Hacks Cheat Sheet! For more helpful articles, check out the rest of our blog.