Imagine this: While working on your personal LinkedIn page you decide that you’re ready to put yourself out there and post videos on LinkedIn.
You may or may not have done this before. Your goal might be to connect with other individuals in your field or build your audience.
If this is your first time posting videos on LinkedIn, you may not know how to even begin. No worries!
Putting yourself out there can be a bit frightening, but this is the perfect opportunity to connect with people and spark conversations with others in your network!
Let’s get started and discuss what can help you create your next great piece of content on LinkedIn below.
Why Is It So Important?
A great number of professionals worldwide are posting on LinkedIn for a different number of reasons. Videos are one of the best ways to drive business and give insight into you and your story so others can understand you and your brand ideas are also considered highly in LinkedIn’s algorithm. Here are a few reasons why people use videos on LinkedIn:
1. Networking
Having a strong, well-connected network on LinkedIn is a major key! Having a large number of connections is great, but you want to be sure that those connections are right for you specifically. You’ll want to focus on personalizing your connection requests and filtering out those requests that don’t align with you and your brand.
By building your network you increase your chances to break your goals down into achievable pieces. And, video is a great way to draw attention with visual content.
2. Brand Awareness
Building up your brand is important and necessary to help get your products or services out there. A short and simple video explaining who you are and what you do or provide is a great way to amplify your brand, and it helps others even possibly share your content with their connections too! You can also personalize your LinkedIn profile URL to help you stand out from your competitors.
3. Business Development
Your business and brand are what drive you on LinkedIn, so don’t be afraid to market yourself or your company. LinkedIn is a great platform to get referrals, look for mentors in your field or profession, and even recruit for your business. And video is a great way to do exactly that!
Being authentic and sharing your story about yourself and your business is a great way to become more comfortable with being on video as well.
Best Practices for Videos on LinkedIn
A good rule of thumb is to keep your video(s) short and simple and end with a call to action or closing thought for your viewers. Here’s our list of best practices for making a videos on LinkedIn:
Keep things short
Depending on your topic, the shorter the video can be, the better. Rambling too much can cause your audience to get bored and stop watching. Keep it concise and be sure to address who you are, what you do, and why they should be interested in you and your product/services.
Here are our tips for keeping your videos on LinkedIn short:
- Do a practice run by recording yourself or creating a script of what to say
- Search for videos online with examples for video posts
Make sure your audio is clear
A clear and loud enough voice can make all the difference when recording a video. Audio quality can make or break a video very easily, so you must do your best to ensure it’s working properly
Here are our tips for ensuring your videos on LinkedIn have clear audio:
- Talk very clearly to the camera
- Invest in a good microphone
Choose a good location
Location is another important factor when it comes to shooting your video. Whether you’re home, inside an office, or outdoors it’s good to be aware of the surroundings and how they can affect your video.
Here are our tips on how to choose a location:
- Ensure there is no background noise or distractions around you when recording
- Avoid wearing clothing or jewelry that can pick up sound when movement happens
Now, let’s take a look at some examples
Example 1: Video about saying no to fear
Example 2: Video about giving life 100%
Example 3: Video about the value of preparation
As you can see in the examples above, it’s great to have a strategy before creating your video and know exactly what your end goal is. It may be a bit scary on your first try, but that’s why it’s so important to be prepared and ready to promote your brand.
Posting consistently to your LinkedIn is great, but videos on LinkedIn allows your voice to be heard in a much different way that can build up your brand and put yourself out there!
Want to learn about all the different kinds of posts you can share with your network on LinkedIn besides plain-text posts? Check out our full-length, extended article called “19 Types of Posts to Post on LinkedIn” here!
If you want more tips on leveraging LinkedIn for your business, check out our 30 Linkedin tips booklet you can get here! For more helpful articles, check out the rest of our blog.